For Owners & Admins
Branding, roles & permissions, and turning platform features on and off.
Agent Websites
Agent starter sites, explained
Starter sites are the ready-made website scaffolds your agents clone to build their own personal site. Here's what they are and how the whole flow fits together.
Read guide →Create a starter site for your agents
Add a new starter site, name it, describe who it's for, and open it in the editor to start building.
Read guide →Design a great agent starter site
What to put inside a starter so it clones into a personal site an agent can make their own in minutes — pages, placeholder copy, listings, navigation, and theme.
Read guide →How agents build sites from your starters
The agent's side of the flow — cloning a starter, keeping up to three versions, claiming a handle, and publishing — so you can design starters well and support your agents.
Read guide →Manage your agent starter sites
Rename a starter, edit the "who is this for" blurb agents see, preview it, and delete one you no longer offer.
Read guide →Branding
Set your community's branding
Set your community's name, brand color, logos, and hero imagery from the platform console — the entire member portal reskins to match automatically.
Read guide →Set your link preview image
The card people see when a link to your community is pasted into Messenger, WhatsApp, Discord, Slack or LinkedIn. One image on the Branding tab controls it everywhere.
Read guide →Features
Members & Roles
Website Builder
Add a contact or lead form to your website
Capture inquiries straight into your community’s leads inbox with the Lead form or Contact (elaborate) block.
Read guide →Add a hero banner (Basic, Advanced, or App)
The three hero blocks that open a page — a simple text hero, a full media banner, and a product-showcase mockup.
Read guide →Add alt text to images (accessibility & SEO)
Give each image a description for screen readers and search engines — or mark it decorative.
Read guide →Add an agent directory (and team blocks)
Put a searchable directory of your community’s agents on your site — plus the hand-picked Team and single-agent Bio blocks.
Read guide →Add calls to action (CTA bands and buyer/seller guides)
Prompt visitors to act with a call-to-action band or a two-panel buyer/seller guide.
Read guide →Add social proof: stats, testimonials, case studies, and logos
The Social-proof blocks — big numbers, testimonials in several layouts, case studies, logo strips, and Zillow reviews.
Read guide →Add, move, and remove blocks on a page
Everything about placing blocks: adding from the palette, reordering, duplicating, and deleting.
Read guide →Add, rename, and organize pages
Manage the pages of your site — add, rename, duplicate, reorder, and delete — from the Pages panel.
Read guide →Build your website footer
Design the shared footer — logo, link columns, social icons, a CTA, and legal links.
Read guide →Content blocks: text, images, features, steps, and more
A guide to the everyday content sections and when to reach for each one.
Read guide →Create your community website
Start a new site from scratch (or from an existing URL) and get your first page.
Read guide →Edit a block's content in the inspector
How the right-hand inspector works, including list fields, rich text, and the link picker.
Read guide →Embed a map, video, or custom HTML
The escape-hatch block for anything the other blocks can’t do — an image, a third-party iframe, or raw HTML.
Read guide →How the website builder works: sites, pages, and blocks
A plain-English tour of the website builder — what it is, the pages-and-blocks model, and who can edit it.
Read guide →Manage your website images (Asset Library)
Upload once and reuse anywhere, and fix hotlinked images so they can’t break.
Read guide →Open the website editor and find your way around
How to reach the full-screen editor and what each part of the layout does.
Read guide →Preview, save drafts, and publish your website
How the editor preview works — including why text scales with the preview width — plus saving drafts and pushing your community site live.
Read guide →Reuse a layout with page templates
Turn a page into a reusable template, spin new pages from it, and preview it with real content.
Read guide →Set up your site's navigation menu
Design the shared top nav once — logo, menu pages, dropdowns, custom links, and a call-to-action button.
Read guide →Show your property listings on your website
Put a live, searchable directory of your community’s listings on any page with the Listings block.
Read guide →Website Content & Blog
Add a blog to your website
Stand up a blog (a post template, a /blog index, and posts) and publish your first article.
Read guide →Add a TL;DR and FAQ to a post
Give any post a short summary callout and an FAQ accordion — readers get the gist at a glance, and the Q&A is marked up so AI search can quote it.
Read guide →Add and edit entries in a collection
Create, edit, and publish the items in a collection — and understand why a published entry might still not be live.
Read guide →Build a help or resource center
Use the Entry list block and categories to build a browsable pillar page of guides or resources.
Read guide →Content collections explained (templates & entries)
The mental model behind blogs, help centers, and case studies — a template is a reusable layout, and entries are the items that render through it.
Read guide →Find content gaps with live search demand
See the questions people really type into Google that your post doesn't answer yet — then add them to the FAQ and answer them yourself.
Read guide →Generate a post's TL;DR and FAQ with AI
One click drafts a summary and FAQ grounded in what the post actually says — you review and edit, and nothing goes live without your approval.
Read guide →Set a post's search snippet and share preview
Every post is search-ready by default — the SEO tab is where you override its Google snippet, its share image, or hide it from search entirely.
Read guide →Website Design
Change a section's background (light, dark, brand, image, or gradient)
Give a page visual rhythm by setting each section to a light, dark, brand, image, or gradient band — with text contrast handled for you.
Read guide →Choose a theme for your website
Pick the overall look of your whole site from five ready-made themes.
Read guide →Fine-tune fonts, corners, and spacing
Eight style knobs that layer on top of your theme — fonts, corner radius, button shape, spacing, and more.
Read guide →Set your website's brand colours
The two colours that theme your whole site — the accent and the dark colour — and how contrast is handled for you.
Read guide →Style the buttons on your site
Set each button’s colour and style so it reads correctly on any background.
Read guide →Website Publishing
Connect a custom domain to your website
Point your own domain at your member portal or website — you add it in the Domains page, the domain owner adds one DNS record, and certificates are handled automatically.
Read guide →Connect your social profiles to your website — for search engines
The social links in your footer do a second job — they tell search engines and AI assistants that your Facebook page, your LinkedIn page and your website are one and the same community.
Read guide →Delete and restore your website
Start over safely — deleting a site always makes a restorable backup first.
Read guide →Get your website into Google — Search Console and your sitemap
A live site is not an indexed site. Verify your domain, hand Google your sitemap, ask for your key pages, and learn to read the one report that tells you where you stand.
Read guide →Optimize a page for search (SEO title, description, social image)
Set how each page appears in Google and when shared on social — with a live preview and a checklist to guide you.
Read guide →See what Google sees — your page's structured data
Every page publishes a machine-readable summary of itself. The SEO tab now shows it, node by node — what each part means, where each fact comes from, and how to change it.
Read guide →Set up redirects for moved or renamed pages
Keep old links working with permanent (301) redirects when a page moves or a site is migrated in.
Read guide →Set your website's favicon (browser-tab icon)
Upload the small icon shown in browser tabs and bookmarks.
Read guide →Take your website live (and how fast changes appear)
The difference between a draft site and a live one, the three things that must be true for a page to show publicly, and why changes can lag a few minutes.
Read guide →What is schema markup — and what your site adds automatically
Structured data explained in plain English, plus the exact markup every page and post on your site emits without any setup on your part.
Read guide →Where FAQ schema works today — and where it doesn't
Google stopped showing FAQ dropdowns for regular websites in 2023. The modern payoff is AI answers, other engines, and your own readers — here's the honest picture.
Read guide →Why your site isn't in Google yet — and what actually moves it
Your site is live, fast and correct, and Google still shows nothing. That's normal. Here's what the platform has already done, what only you can do, and how to tell the difference.
Read guide →