---
title: "Add calls to action (CTA bands and buyer/seller guides)"
url: "https://mycommunitysync.com/calls-to-action"
community: "CommunitySync"
description: "Prompt visitors to act with a call-to-action band or a two-panel buyer/seller guide."
updated: "2026-07-18T18:45:00.616+00:00"
---

# Add calls to action (CTA bands and buyer/seller guides)

*Website Builder*

A great page tells visitors what to do next. Call-to-action blocks give them a clear, obvious prompt — book a call, ask a question, download a guide — so interest turns into a click instead of a dead end. This article covers the two ready-made CTA blocks in the website editor.

## Who can add these

Calls to action are part of the website builder, edited by community **owners** and **admins** inside the orange platform panel. Community managers and agents can't edit the site. If you're new to the builder, start with [the overview](/website-builder-overview) and [opening the editor](/open-the-website-editor).

## The two call-to-action blocks

- **Call to action** — a single prompt band with a heading, a short line of body text, and one button. It defaults to a dark band so it stands out from the sections around it. Use it to punctuate a page: "Ready to get started? Book a call."
- **Buyer / seller guides** — two side-by-side panels, one light and one dark, each with its own heading, blurb, and button. This is the classic "Looking to buy? / Looking to sell?" split that sends each visitor down the right path.

![The Buyer / seller guides block on the canvas](https://iaktsmonietvbikzietg.supabase.co/storage/v1/object/public/site-assets/kb/b3-cta.png "The Buyer / seller guides block — two panels, one light and one dark, each with its own button.")

## Add a call-to-action band

1. Open the website [editor](/open-the-website-editor) and click the spot on the canvas where you want the band to sit.
2. In the left rail, click **Add**, then open the **Call to action** group.
3. Choose **Call to action** to drop the band onto the page.
4. Select the block and use the right inspector to set the **heading**, the **body** text, and the **button** label and link.
5. When it looks right, click **Publish** to push the change to your live site.

## Add buyer / seller guides

1. In the left rail, click **Add**, then open the **Call to action** group.
2. Choose **Buyer / seller guides** to add the two-panel block.
3. Select the block and edit each panel in the inspector — give the light panel and the dark panel their own **heading**, **blurb**, and **button**.
4. Point each button at the right destination (for example, a buyer guide page and a seller guide page, or two different forms).
5. Click **Publish** when you're happy with both panels.

For details on editing text and button links inside any block, see [editing block content](/edit-block-content) and [styling your buttons](/style-your-buttons).

## When to use which

- Reach for the **Call to action** band when you want one clear next step at the bottom of a page or between two long sections.
- Reach for **Buyer / seller guides** when your audience splits into two paths and you want to serve both at once.
- If your goal is to actually collect contact details on the page rather than send visitors elsewhere, add a [lead form](/add-a-lead-form) instead of (or alongside) a CTA button.

## Troubleshooting

### The band's button doesn't go anywhere
Select the block and check the button's link in the inspector. An empty link field leaves the button inactive — paste the full destination address or pick a page, then **Publish** again.

### The buyer / seller panels look the same
That's expected — one panel is light and one is dark by design, so each stands out. If both look identical, you may have edited the same panel twice; click each panel separately and confirm you gave them different headings and links.

### My changes aren't on the live site
Edits in the editor stay as a draft until you push them out. Click **Publish** to send the current version to your public site, then refresh the public page in a new tab.

### Website Builder

- [Add social proof: stats, testimonials, case studies, and logos](https://mycommunitysync.com/social-proof-blocks.md)
- [Add a contact or lead form to your website](https://mycommunitysync.com/add-a-lead-form.md)
- [Show your property listings on your website](https://mycommunitysync.com/listings-on-your-website.md)
- [Add an agent directory (and team blocks)](https://mycommunitysync.com/agent-directory-on-your-website.md)
- [Embed a map, video, or custom HTML](https://mycommunitysync.com/embed-block.md)
- [Set up your site's navigation menu](https://mycommunitysync.com/set-up-site-navigation.md)
- [Build your website footer](https://mycommunitysync.com/build-your-footer.md)
- [Add, rename, and organize pages](https://mycommunitysync.com/manage-website-pages.md)
- [Reuse a layout with page templates](https://mycommunitysync.com/page-templates.md)
- [Manage your website images (Asset Library)](https://mycommunitysync.com/manage-website-images.md)
- [Add alt text to images (accessibility & SEO)](https://mycommunitysync.com/image-alt-text.md)
- [Open the website editor and find your way around](https://mycommunitysync.com/open-the-website-editor.md)
- [Add, move, and remove blocks on a page](https://mycommunitysync.com/add-and-arrange-blocks.md)
- [Edit a block's content in the inspector](https://mycommunitysync.com/edit-block-content.md)